if you are a designer please read this

If you are an industrial designer, a graphic designer, a landscape architect, a media artist, an interior designer, a planner, an architect, stage or screen designer or creative from any of the design disciplines, or someone who supports design in Australia - and I know if you are here that you do!) then this affects you.
Every now and then someone gets up and does something on your behalf. The [Australian Design Alliance] is standing up for you right now.

STOP PRESS! The minimum $15,000 has been reached (thanks to you - the supporters of design in Australia), however, it would be great for them to see how many people are behind this initiative, please make your voice heard, you can still pledge until May 2nd. The funds will be put to good use by the [ADA] team to really back this policy. DID YOU PUT UP YOUR HAND - THANK YOU :)


The ADA needs your support in convincing our political leaders in Canberra to create and fund a national design policy.

You can pledge your support for as little as $1.


It does not matter how much you contribute, the number of people standing behind it is also of the utmost importance.
The project is currently 78% funded. Help them make it there, or exceed their goal! - it is for you.

It is not very often that I ask anything of our amazing top3 by design community, but I do ask for just a moment of your time, and as little as $1 to help the [ADA] reach their goal of raising $15,000 to bring this policy to the table of the political leaders in Canberra.




Watch this brief video (with information from Lisa Cahill, Steve Pozel, Henry Wilson, Oliver Kratzer (president of The Design Institute of Australia, and Joanne Jakovich)

watch now!

You can help make a national Design policy a reality.


Terri Winter
founder, top3 by design

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The ADA's mission is to achieve greater recognition and valuing of Australian design by governments, business and community, plus greater innovation and collaboration within the design sector together with the application of strategic design approaches across all sectors

The AdA's vision is to develop a culture of design in Australia to strengthen economic competitiveness, innovation, creativity and sustainability. Its mission is to achieve greater recognition and valuing of Australian design by governments, business and community, plus greater innovation and collaboration within the design sector together with the application of strategic design approaches across all sectors.

The launch event of the [ADA] in 2010 at Sydney's Opera House mandated three resolutions for the AdA to pursue a national design agenda based on:
1. National design policy linked to Australia's innovation agenda;
2. Design education integrated at all educational levels;
3. Case studies demonstrating how good design can contribute to economic
growth through supporting superior business models and improved public
sector service delivery.